The playbook

Local SEO for the rest of us

What agencies charge thousands a month to set up, broken down so you can do it yourself, a piece at a time.

• May 21, 2026 · 7 min read

  Google just replaced the link list with AI. Your website matters more now, not less.

  Google's biggest search overhaul in 25 years rolled out at I/O 2026. Here is what it means for local service pros, and why ditching your website right now would be the worst possible move.

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• May 12, 2026 · 7 min read

  How to set up your Google Business Profile in 2026: a step-by-step walkthrough

  A walk-through of the current setup flow, including video verification (which has mostly replaced the old postcard method).

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• April 20, 2026 · 6 min read

  Five small things on your website that hurt your Google ranking

  If you have a website but the phone is not ringing from it, one of these is almost always why.

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• April 17, 2026 · 6 min read

  Why being invisible on Google is costing you good customers

  If most of your business comes from word of mouth, here is why it still pays to be on Google.

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